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Project of Soil and Groundwater Advocacy Business Promotion Plan of 2022

Absrtact
The project period is from February 24 to December 31, 2022. The abstract of implementation is as following: I. Developing the Implementation Plan: The implementation plan of the submitted work items was completed on April 21, 2022. II. Creative competition of soil and groundwater: The competition is held with college and high school vocational students, including three categories: product design, teaching plan, and marketing promotion. Students are encouraged to combine soil and groundwater issues with creativity and incorporate Sustainable Development Goals (SDGs). The campaign was promoted through social media, competition platforms, advertisements, etc., and the advertisements were exposed more than 600,000 times. A total of 51 teams signed up for this competition. After the review, a total of 22 teams entered the re-selection, and the re-selection and award ceremony was held on November 18. After the results were collected on the spot, the winners list and awards were announced immediately. III. Environmental education activities of soil and groundwater: The target audience is parents and children, and the concept of soil and groundwater protection is integrated into the activity, so that children can understand the way of coexisting with the environment and understand the harm caused by soil and groundwater pollution. IV. Board game camp of soil and groundwater: For the board games of soil and groundwater, activities will be held on May 4, 11 and 18 with teaching staff. Collect opinions during the event, including "art design, card content, rules and mechanisms, and external accessories", and adjust board games and make 100 copies. V. Multimedia publicity: Operating FB and IG fan page and have released a total of 92 posts from March to December, 2022, reaching a total of 753,756 people, and 6 fans interaction activities were completed, adding a total of 1,007 fans. In cooperation with "Studio Classroom" for bilingual teaching materials, 210,000 copies of the magazine have been published on October 15, and promoted through various media, including online community, radio, TV, and other media promotion.
Keyword
Soil, Groundwater, Promotion, Environmental Education
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